The Dark Web reports feature, previously available only to Google One members, will now be accessible to all Google Account holders from late July 2024. This feature allows users to monitor the dark web for any instances of their personal data being found in breaches and leaks. The integration of this feature into the “Results about you” section aims to help users protect their online presence and find and remove search results containing their personal information. This move comes as Google One shuts down its VPN service and offers discounts on its AI Premium plan. The inclusion of dark web monitoring in user accounts aims to enhance user privacy in the face of increasing data breaches.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Dark web reports available to all Google Acc | Accessible to all Google Account holders | Improved user privacy in monitoring data | Increasing data breaches and online privacy concerns |
| Dark web report integrated with “Results ab | Convenience in protecting online presence | Streamlined user experience | User demand for easy and comprehensive online privacy solutions |
| Google One VPN shut down | Discontinuation of Google One VPN | Transition to other VPN services or methods | Decision to focus on other services and features |
| Google offering AI Premium plan for 50% off | Strategy to attract and retain users | More users subscribing to Google One | Increase in competition in the AI market |
| Pixel 8 and 8 Pro comes with ‘best of Googl | Integration of AI technology with hardware | Enhanced AI capabilities on Pixel smartphones | Advancement of AI technology and user preferences |