The text discusses the concept of the Four Shifts, which are set to revolutionize society and business. These shifts include Technology Shifts, Power Shifts, Boundary Shifts, and Mind Shifts. Under Technology Shifts, the text highlights key advancements in Artificial Intelligence, Gene Therapy, 5G, and Blockchain. Power Shifts are driven by technology and demographics, with power moving from the center to the edge in various ways. Boundary Shifts explore how technology and globalization are breaking down traditional boundaries, such as the office/home boundary and the blurring of behaviors. The text also touches on Mind Shifts, emphasizing the importance of adapting to societal changes and the role of work in the modern world.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Technology Shifts | Advancements in AI, gene therapy, 5G, and blockchain | Increased capabilities and impact of these technologies | Rapid progress and investment in these technologies |
| Power Shifts | Shift of power from the West to the East, from institutions to individuals, and from consolidation to fragmentation | Multi-polar globalization, empowered individuals, and rise of upstart companies | Technological advancements and demographic changes |
| Boundary Shifts | Blurring of boundaries between office and home, online and offline, and different industries | Redesigned workspaces, blurred marketing strategies, and multi-dimensional companies | Technology and globalization breaking down traditional boundaries |
| Mind Shifts | Changes in mindset due to societal, economic, and technological disruptions | Generational differences in the workforce and rethinking the role of work | Social and economic changes, generational differences, and reflections on the purpose of work |