The text discusses the rise of non-drinking culture and the emergence of non-alcoholic products and spaces like Getaway in NYC that focus on ambiance and mocktails. It mentions Seedlip, a brand that offers distilled non-alcoholic remedies, but questions its high price tag. The text highlights the issue of charging the same price for non-alcoholic drinks as alcoholic ones and the need for justification. It also mentions the pushback from customers regarding the economics of the business and the pricing strategies of brands like Seedlip. Overall, the text suggests that as discretionary spending decreases, brands relying on aesthetics and high prices may face challenges in the market.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Rise in non-drinking culture | Shift in drinking culture | More non-alcoholic products and specialized spaces | Health consciousness and changing social norms |
| No-alcohol bars and mocktails | Alternative to traditional bars | More establishments offering non-alcoholic options | Demand for socializing without alcohol |
| High prices for non-alcoholic spirits | Potential decrease in prices | Lower prices due to tighter economy | Decreased discretionary spending |
| Pushback on pricing of mocktails | Demand for more reasonable pricing | Increased affordability of non-alcoholic drinks | Consumer resistance to high prices |
| Discretionary spending decreases | Impact on luxury brands | Increased pressure on brands to offer value | Economic downturn and tighter budgets |
| Non-drinking culture continues to grow | Growth of non-alcoholic beverage market | Expansion of product offerings and options | Health and wellness trends |