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L’Intelligence Artificielle et l’essor des clones numériques chez les influenceurs en Asie, (from page 20231111.)

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Keywords

Themes

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Summary

L’intelligence artificielle transforme le paysage des influenceurs en Asie, où des clones numériques remplacent les personnalités humaines, permettant une diffusion continue de contenu et des revenus exponentiels. Ce phénomène a suscité la controverse, notamment après qu’un influenceur taïwanais, Chen Yiru, ait trompé ses fans lors d’un livestream de 15 heures en utilisant un clone numérique, sans les en informer. Le marché des directs en ligne, évalué à 700 millions de personnes, est en pleine expansion, mais manque de régulation. Les entreprises se tournent vers ces clones pour des raisons économiques, car ils sont moins coûteux et plus fiables que les influenceurs humains. Cependant, cette pratique soulève des questions éthiques et met en péril l’avenir des millions de travailleurs humains dans ce secteur.

Signals

name description change 10-year driving-force relevancy
Rise of Digital Clones Influencers are increasingly being replaced by digital clones, allowing for continuous online presence. Shift from human influencers to digital clones for marketing and engagement. Digital clones become the norm for online influence, reshaping the influencer economy. Advancements in AI technology make digital clones more accessible and cost-effective for brands. 5
Unregulated Online Market The online live commerce market in Asia is largely unregulated, leading to ethical concerns. Transformation from a regulated market to an unregulated, expansive online commerce environment. Potential emergence of regulatory frameworks as issues related to ethics and transparency grow. Rapid growth of online commerce in Asia outpaces existing regulations and ethical guidelines. 4
Consumer Trust Issues The deceptive use of digital clones raises questions about trust in influencer marketing. Erosion of consumer trust in influencer marketing due to misleading practices. Increased skepticism among consumers towards influencer content, leading to demand for transparency. Consumer demand for authenticity and transparency in advertising and marketing practices. 4
Desire to be Influencer Over half of young Chinese express a desire to become influencers, indicating a cultural shift. Shift from traditional career aspirations to a focus on influencer culture among youth. Influencer culture becomes a dominant career aspiration, affecting education and job markets. The allure of fame and financial success associated with becoming an influencer. 5
Cost Efficiency of Digital Influencers Using digital clones is more cost-efficient than hiring human influencers. Transition from expensive human influencers to cheaper digital alternatives. Brands increasingly rely on digital influencers, reshaping marketing budgets and strategies. The need for cost-effective marketing solutions drives adoption of digital clones. 5

Concerns

name description relevancy
Deceptive Marketing Practices The use of digital clones leads to deceptive marketing, misleading consumers about the authenticity of influencers. 5
Job Displacement of Human Influencers The shift to digital clones threatens the livelihood of millions of human influencers in the online sales industry. 4
Lack of Regulatory Oversight The absence of regulatory measures in the rapidly expanding online commerce industry raises ethical and consumer protection concerns. 5
Data Privacy Concerns The consent requirement for using biometric data remains insufficient, raising concerns about data privacy and misuse. 4
Ethical Implications of AI in Marketing The ethical implications of using AI-generated content without transparency heighten consumer distrust in online marketing. 5

Behaviors

name description relevancy
Digital Cloning of Influencers Influencers are being replaced by digital clones, allowing for continuous online presence and revenue generation. 5
Non-stop Livestreaming Influencers conduct prolonged livestreams, enhancing viewer engagement and promotional opportunities. 4
Ethical Concerns in Digital Influence The use of digital clones raises ethical questions regarding transparency and consumer trust. 5
Shift to AI-Driven Marketing Brands increasingly rely on AI-generated influencers for cost-effective marketing strategies. 4
Impact on Human Influencers The rise of digital clones threatens the livelihoods of traditional influencers and creates job insecurity. 5
Youth Aspiration towards Influencing A significant number of young individuals in Asia aspire to become influencers, driving demand for training programs. 4
Lack of Regulation in Online Commerce The online commerce market, particularly in Asia, is largely unregulated, leading to potential consumer exploitation. 5

Technologies

description relevancy src
Utilisation d’avatars virtuels pour remplacer des influenceurs humains dans le marketing en ligne. 5 18df8a96fab62c7792d6643a6e9646f1
Application de l’IA pour automatiser et optimiser les campagnes de marketing et la création de contenu. 5 18df8a96fab62c7792d6643a6e9646f1
Vente en direct via des plateformes de streaming, augmentant l’engagement et les revenus. 4 18df8a96fab62c7792d6643a6e9646f1
Logiciels permettant de créer des vidéos à partir de modèles humains scannés, réduisant les coûts de production. 4 18df8a96fab62c7792d6643a6e9646f1
Personnages numériques créés pour promouvoir des produits sans intervention humaine directe. 5 18df8a96fab62c7792d6643a6e9646f1

Issues

name description relevancy
Digital Clones of Influencers The rise of digital clones replacing human influencers, allowing for continuous online presence and revenue generation. 5
Ethical Concerns in AI Marketing The deceptive practices in online marketing through AI-generated content raise significant ethical issues. 5
Regulatory Gaps in AI Usage Lack of regulation regarding the use of AI in influencer marketing and consumer protection in the digital space. 4
Impact on Employment in Influencer Industry The shift towards digital clones poses a threat to the jobs of traditional influencers and sales personnel. 4
Consumer Awareness of AI-generated Content The need for greater consumer awareness and transparency regarding the use of AI in online content creation. 4