This text discusses the Law of Displacement Speed and Leveraging Artifacts of Humanity in the context of startup culture and technology advancements. It explores the rapid displacement of startups and the implications of this phenomenon. The author compares the current AI frenzy to previous platform shifts and highlights the effects of displacement on commoditization and platform-level innovation. The text also touches upon the importance of customer empathy, the future of natural language AI, and the role of authenticity and human touch in creative work. Overall, it emphasizes the significance of staying ahead in a rapidly changing technological landscape.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| The Law of Displacement Speed | Shift from rapid startup displacement to AI | Commoditization or platform-level innovation in the AI industry | Rapid innovation and displacement |
| Leveraging artifacts of humanity | Increased focus on authenticity in media | Media will showcase human provenance and demonstrate the “human touch” | Desire for trust and uniqueness |
| Increase in adoption of Content Credentials | Shift towards verifying content | Content will display provenance information for trust and transparency | Need for trusted and authentic content |
| Interface > Data > Model | Focus on interface and data in AI | Distinction in the market will be based on interface and data | Refactoring of workflows and data |
| World-class natural language AI becomes free | Transition to free AI models | Major consumer platform OSes and primary enterprise platforms will win | Market commoditization and dominance |
| Flexibility in managing AI | Shift towards managing AI | We will become managers to manage AI | AI automation of tasks |
| Meeting people out of your zone | Expanding imagination and network | Building connections outside of traditional networks | Diversifying perspectives |
| Importance of customer empathy | Transformation of consumer workflows | Companies will innovate workflows through deep empathy | Understanding of customer problems |
| Significance of “artifacts of humanity” in creative work | Adding meaning and scarcity to media | Creative work will showcase human inputs and gain viewer appreciation | Expression of human craft |
| Increase in desire for trust and verification tools | Growing recognition of misinformation | People see the need for tools to verify online content | Impact of misinformation on trust |