The Print Object project is an annual practice where a paper-based object is written, designed, and printed. It serves as an analog practice and rebellion against digital networks of distribution. Started in December 2019, Print Object sends out copies of a newsletter and a unique item each year. Recipients sign up and provide their mailing address to receive the object. The project explores the use of resources, postal systems, automation, and print shop cultures worldwide. Personal data collection is kept to a minimum and opt-in processes are applied when communicating with people.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Print Object as an annual report and rebellion | From digital to analog publication | More emphasis on physical, tangible representations | Nostalgia and desire for alternative distribution |
| Opt-in culture for receiving Print Object | From unsolicited to solicited distribution | More personalized and intentional mailing lists | Respect for privacy and individual preferences |
| Consideration of resources when making Print Object | From conventional to sustainable materials | Use of reclaimed materials for printing | Environmental consciousness and sustainability |
| Evaluation of postal systems and distribution costs | From traditional to efficient methods | Streamlined and cost-effective global distribution | Optimization and cost-effectiveness |
| Deliberation on automation and outsourcing | From manual to automated processes | More streamlined and efficient production | Efficiency and cost-effectiveness |
| Observation of print shop cultures globally | From varied to standardized practices | Homogenized print shop practices worldwide | Globalization and availability of printing resources |
| Conscious collection and use of personal data | From data hoarding to privacy-minded | Increased privacy and careful data handling | Privacy concerns and ethical data practices |