Batoul Hassoun has been active in various professional and volunteer roles, recently discussing CMA Média’s strategic roadmap in an interview with LeFIGARO, and announcing the new global advertising agency. Antoine Dubois has joined the Monte-Carlo SBM Group as the new Marketing & Sales Director. Hassoun emphasizes the importance of collective efforts for future-building and ecological initiatives. Additionally, she expressed pride in her Franco-German perspective and engagement in projects focusing on social inclusion, sustainable practices, and tourism pressure measurement. She has also represented her executive search firm in Milan and participated in various cultural and award events.
| name | description | change | 10-year | driving-force | relevancy |
|---|---|---|---|---|---|
| Creation of a Global Media Management | CMA Media is establishing a global media management system. | Transitioning from a fragmented media approach to a cohesive global strategy. | In ten years, media management strategies may be standardized across global markets, enhancing efficiency. | The need for integrated marketing strategies in a globalized media landscape drives this change. | 4 |
| Focus on Ecological Responsibility | MAIF pledges to dedicate 10% of their earnings to environmental initiatives. | Shifting corporate priorities from profit-only to integrating social responsibility and sustainability. | In a decade, companies might universally adopt social responsibility practices as core business strategies. | Growing consumer demand for corporate accountability and sustainability drives this trend. | 5 |
| Emerging Tools for Measuring Tourism Pressure | Evaneos plans to launch a tool to measure tourism pressure in 2024. | Moving from unmeasured tourism impacts to data-driven insights on tourism’s environmental effects. | In 2034, tourism management could become more sustainable and data-informed, ensuring balance with local communities. | The need for sustainable tourism practices to mitigate negative impacts drives this tool’s development. | 4 |
| Adoption of AI in European Markets | Focus on progress, trust, and sovereignty regarding AI in Europe during upcoming event. | Shifting from AI skepticism to a more trustworthy and regulated AI approach in Europe. | AI integration may become a standard part of European businesses and governance, improving regulatory frameworks. | The urgency for countries to harness AI’s potential while ensuring ethical standards shapes this development. | 4 |
| Voluntary Engagement in Cross-Cultural Perspectives | Batoul emphasizes her dual Franco-German experiences for societal contributions. | Transitioning from singular cultural narratives to embracing diverse cross-cultural insights. | In ten years, cross-cultural collaboration could define organizational strategies and enrich innovation processes. | Globalization and diversifying perspectives motivate deeper cultural engagement in various fields. | 3 |
| name | description |
|---|---|
| Impact of Strategic Initiatives on Global Operations | The creation of a global media management entity may lead to unforeseen consequences on local media dynamics and market competition. |
| Environmental Sustainability in Corporate Practices | The emphasis on ecological dividends and sustainable practices suggests potential risks if companies fail to genuinely commit to environmental responsibilities. |
| Digital Inclusion and Social Equity | The focus on social and digital inclusion can spotlight disparities that may persist or worsen if not properly addressed. |
| Tourism Pressure and Sustainable Growth | The development of tools to measure surtourism raises concerns about the impact of excessive tourism on local ecosystems and communities. |
| AI Trust and Sovereignty Concerns in Europe | The discussions around AI progress and European sovereignty reflect worries about the implications of AI regulations and dependencies on tech giants. |
| name | description |
|---|---|
| Strategic Planning and Collaboration | Organizations are increasingly focusing on collective efforts to shape the future and build long-term strategies. |
| Ecological Dividend Awareness | There is a growing emphasis on corporate responsibility towards environmental sustainability, evidenced by initiatives like ecological dividends. |
| Civic Engagement and Social Responsibility | Individuals are more involved in volunteering and social causes, enhancing the focus on community and dual cultural perspectives. |
| Innovation in Tourism Management | The launch of new tools to measure and manage tourist pressure highlights a dynamic approach in the tourism sector. |
| Embracing AI and Digital Transformation | Conferences focused on AI reflect a trend towards integration of technology in business, promoting trust and sovereignty. |
| Recognition of Customer Experience | Events recognizing customer-centric initiatives illustrate a shift towards valuing customer experience in business strategies. |
| Support for Local Economies and Sustainability | An increased focus on short supply circuits and recycling expresses a commitment to sustainable practices and community support. |
| name | description |
|---|---|
| Économie circulaire | A sustainable approach to managing materials and resources by emphasizing recycling and reuse in various industries, especially in construction. |
| Inclusion numérique | Initiatives aimed at ensuring universal access to digital technologies, thus enhancing digital literacy and engagement across different demographics. |
| Index du Surtourisme | A novel tool designed to measure and understand the effects of tourism on local environments and communities, introduced in 2024. |
| Adoption de l’IA en Europe | A movement focused on promoting the integration of artificial intelligence within European frameworks, emphasizing progress and sovereignty. |
| name | description |
|---|---|
| Strategic Media Development | CMA Média is emphasizing the creation of a global media management platform, which could reshape the media landscape. |
| Tourism Pressure Measurement | Evaneos is launching a tool to understand and measure the impact of overtourism in 2024, highlighting a growing concern in travel industries. |
| Voluntary Engagement and Social Inclusion | There’s a focus on social and digital inclusion within voluntary engagement efforts, indicating a trend toward community-driven initiatives. |
| Circular Economy in Construction | Discussion on recycling waste and reusing materials in building indicates a movement towards sustainability in the construction sector. |
| Brand Purpose and Meaning | Conversations at forums are shifting towards brands needing a deeper sense of purpose, reflecting changing consumer values. |
| AI Adoption and European Sovereignty | Upcoming events around AI highlight a focus on progress, trust, and sovereignty in technology from a European perspective. |