Futures

Google Dark Web Reports for All Users, from (20240908.)

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Summary

Google is set to expand its Dark Web reports functionality to all users with a consumer Google Account starting from late July 2024, following the shutdown of the Google One VPN. This feature allows users to monitor the dark web for their personal information and alerts them to potential data breaches. Unlike the previous requirement for a Google One membership, this service will be integrated into the “Results about you” section of Google accounts. The change aims to improve user privacy and awareness regarding personal data security in an era of frequent online data breaches.

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Themes

Signals

Signal Change 10y horizon Driving force
Dark web reports accessible for all users From exclusive access to universal use Increased data privacy features for users Rising concerns about data security
Google One VPN shutdown From bundled service to independent Less reliance on single login for features Simplification of user access
Integration with “Results about you” From separate to combined functionalities Comprehensive personal data management tools Demand for holistic user privacy solutions
Greater transparency across online services From limited access to widespread alerts Enhanced public awareness of data risks Growing prevalence of data breaches

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