Google is set to expand its Dark Web reports functionality to all users with a consumer Google Account starting from late July 2024, following the shutdown of the Google One VPN. This feature allows users to monitor the dark web for their personal information and alerts them to potential data breaches. Unlike the previous requirement for a Google One membership, this service will be integrated into the “Results about you” section of Google accounts. The change aims to improve user privacy and awareness regarding personal data security in an era of frequent online data breaches.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Dark web reports accessible for all users | From exclusive access to universal use | Increased data privacy features for users | Rising concerns about data security |
| Google One VPN shutdown | From bundled service to independent | Less reliance on single login for features | Simplification of user access |
| Integration with “Results about you” | From separate to combined functionalities | Comprehensive personal data management tools | Demand for holistic user privacy solutions |
| Greater transparency across online services | From limited access to widespread alerts | Enhanced public awareness of data risks | Growing prevalence of data breaches |