This article discusses the blind spots in the tech industry and highlights startups that are focusing on underserved markets. It explores the overlooked groups such as Baby Boomers and Gen Alphas. It emphasizes the potential for business opportunities in the aging population, particularly in the home health care sector. It also mentions the challenges of building technology products for younger users and the rise of nostalgia and tech backlash. Additionally, the article highlights the need for tech solutions for skilled trades, agricultural workers, and internet workers in small businesses. The success of platforms like OnlyFans is mentioned as an example of the growing trend of internet-native businesses. Overall, the article emphasizes the importance of addressing these blind spots and tapping into the opportunities they present.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Startups building for underserved markets | From building for Silicon Valley to building for underserved groups | Startups will focus on overlooked demographics and segments of workers | Increasing awareness of untapped market opportunities |