This text explores the relationship between craftsmanship and industry, highlighting the importance of human involvement in industrial processes. It discusses how industrial production can still rely on manual labor and imagination, emphasizing that the human touch is essential in certain processes. The text also examines the challenges faced by Starbucks baristas due to increased customizations and demands from customers, highlighting the tension between corporate expectations and individual creativity. It concludes by acknowledging the complexity of ordering at Starbucks and the evolving nature of the industry.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Créativité de masse, production en série | Shift from mass production to mass customization | Increased customization options and personalized products | Consumer demand for unique and personalized products |
| Travail manuel, travail industriel | Recognition of the importance of manual labor in industrial processes | Manual labor remains essential in certain processes | Desire for craftsmanship and human touch in manufacturing |
| Demande intense et exigeante des clients chez Starbucks | Struggle to meet customer demands for customized drinks | Baristas seek better working conditions and unionize | Pressure to meet customer expectations and maintain efficiency |
| Complexité croissante des commandes chez Starbucks | Increased complexity of drink orders | Baristas face challenges in assembling customized drinks | Desire for unique and personalized drink experiences |
| Usage créatif des options de personnalisation chez Starbucks | Customers creatively utilize customization options | Customers seek to push the limits of the system | Desire for individual expression and unique experiences |
| Expansion des discussions en ligne sur les boissons Starbucks | Growing online discussions about Starbucks drinks | Online communities provide platforms for customers and baristas to discuss drinks | Desire for community engagement and sharing experiences |
| Spectacle et repousser les limites du système chez Starbucks | Ordering at Starbucks becomes a spectacle and a way to challenge the system | Ordering becomes a performance and an opportunity for creative expression | Desire for unique and memorable experiences |
| Demande de personnalisation croissante chez Starbucks | Increasing demand for customization at Starbucks | More customized drink options available | Desire for tailored and unique experiences |
| Rôle de l’artisanat dans la production de masse | Incorporation of craftsmanship in mass production processes | Mass-produced objects retain handmade elements and imperfections | Desire for authenticity and uniqueness in mass-produced products |
| Reconnaissance de l’importance du travail manuel dans l’industrie | Acknowledgment of the significance of manual labor in industry | Manual labor remains essential in certain industrial processes | Desire for skilled craftsmanship and human touch in manufacturing |