AeroGarden, known for its Wi-Fi-connected indoor gardening systems, is set to cease operations on January 1, leaving the fate of its companion app uncertain. The company, acquired by Scotts Miracle-Gro in 2020, had offered a variety of smart gardening solutions that utilized hydroponics and LED technology. Despite a recent app update, challenges such as competition from cheaper alternatives may have contributed to its closure. While the AeroGarden devices will function independently, the loss of the app will hinder remote management features for users who invested in these systems. Customers are awaiting further information regarding the app’s future status during the transition period.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| AeroGarden goes out of business | Decline of a niche gardening product | Increased interest in DIY gardening | Rise of cheaper, competitive alternatives |
| Smart gardening tech faces uncertainty | Shift from premium to budget options | Emergence of new indoor gardening tech | Consumer demand for cost-effective solutions |
| Companion app’s future is unclear | Transition from controlled tech use | Possible fragmentation of apps | Dependence on app support for functionality |
| Indoor gardening innovation stagnates | Moving from specialized brands | Market saturation in gardening tech | Market competition among different players |