The Rembrandt House Museum in Amsterdam is hosting a pop-up tattoo parlor where visitors can get replicas of Rembrandt’s work tattooed on their skin. Renowned tattoo artist Henk Schiffmacher and his team are recreating the 17th-century artist’s works. The initiative has been very popular, with 90 bookable time slots selling out quickly. Visitors from Europe and the US have come to the museum to get inked. The museum itself is a restored property where Rembrandt lived and worked, and it houses a large collection of his paintings, drawings, and etchings.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Pop-up tattoo parlor in Rembrandt House Museum | From traditional art appreciation to interactive art experience | More museums offering interactive art experiences | Desire for unique and immersive cultural experiences |
| Replicas of Rembrandt’s work tattooed on visitors | From traditional artwork ownership to personalized and wearable art | Increased popularity and acceptance of tattoos as art | Changing perceptions of tattoos as a form of artistic expression |
| Tattoo artists replicating Rembrandt’s work | From traditional tattoo designs to replicating famous artworks | More tattoo artists replicating famous artworks | Desire to merge high art and tattoo culture |
| Tattoos as “The Poor Man’s Rembrandt” | From expensive original artwork to affordable and accessible tattoos | Increased affordability and accessibility of tattoos as a form of art | Desire for affordable and meaningful forms of self-expression |
| Studio set up in Rembrandt’s former residence | From historical preservation to creative utilization of historical spaces | More historical spaces transformed into creative hubs | Desire to create unique and immersive experiences in historical settings |
| High demand for tattoo slots at the museum | From limited availability to high demand for museum tattoo experiences | Increased demand for unique and interactive museum experiences | Desire for exclusive and memorable cultural experiences |
| Replicas of Rembrandt’s signature and monogram tattoos | From traditional tattoo designs to iconic artist symbolism | More iconic artist symbolism incorporated into tattoos | Desire to celebrate and honor famous artists through tattoos |