This text discusses the concept of 2x2s, which are small charts with four-boxes used for data visualization. It mentions various famous 2x2s such as the Eisenhower method, SWOT, Gartner’s Magic Quadrant, New York Magazine’s Approval Matrix, and Boston Consulting Group’s growth-share matrix. The text highlights the value of 2x2s in explaining ideas and simplifying complex realities. It explores the origins of 2x2s, tracing them back to the work of Igor Ansoff and his application of game theory to the corporate world. The text emphasizes the role of 2x2s in strategy execution and their accessibility for individuals within organizations.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| 2x2 charts as a tool for explaining ideas | From complex explanations to simplified visualizations | More widespread use and acceptance of 2x2 charts | Need for simplicity and accessibility in explaining ideas |
| Lack of a generic Wikipedia page for 2x2 concept | Lack of recognition and standardized terminology for 2x2 charts | Increased recognition and standardized terminology for 2x2 charts | Desire for a centralized and comprehensive resource |
| Boston Consulting Group’s growth-share matrix | Origin of the 2x2 chart in business strategy | Evolution and adaptation of the 2x2 chart in business strategy | Need for a quantitative approach and strategic decision-making tools |
| Igor Ansoff’s use of 2x2s in game theory and business strategy | Application of game theory concepts to corporate strategy | Integration of quantitative analysis and judgment in diversification decisions | Desire for informed and data-driven strategic decision-making |
| Use of 2x2 charts to bridge the gap between strategy and execution | Disconnect between strategic planning and implementation | Improved alignment and actionability of strategic plans | Need for accessible and actionable strategy communication tools |
| Dimension reduction and expansion with 2x2 charts | Simplification and comprehensive representation of complex issues | Enhanced understanding and consideration of multiple dimensions in decision-making | Desire for efficient and effective decision-making processes |