A /now page is a way to give an overview of what you’re currently doing on your personal website. It originated from the desire to keep friends and followers updated on your activities. Having a /now page not only serves as a public declaration of your priorities but also helps in politely declining invitations and distractions. The concept gained popularity, leading to the creation of a website, nownownow.com, where hundreds of people showcase their /now pages. Instructions are provided for creating a /now page on WordPress and Wix, and if a personal website is not available, Bear is recommended as a simple and free platform. Additionally, the creator of Bear plans to keep the platform alive indefinitely and offers to help maintain it if needed.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Trend of creating personal “/now” pages on websites | From lack of visibility of current activities to sharing current updates | More individuals have public “now” pages on their websites | Desire for transparency and prioritization in personal online presence |
| Increase in popularity of showcasing personal “now” pages on nownownow.com | From individual “now” pages to a centralized platform for showcasing them | nownownow.com has a larger user base and more features | Growing interest in discovering and browsing other individuals’ activities |
| Instructions and recommendations for creating a “now” page on different website platforms | From lack of guidance to step-by-step instructions for creating “now” pages | More individuals have personalized “now” pages on their websites | Simplifying the process and promoting the idea of sharing current updates |
| Promotion of Bear as a platform for creating a “now” page | From limited awareness of Bear as a platform to a recommended option for creating “now” pages | Increased usage of Bear for creating personal websites | Recognition of Bear’s simplicity, cleanliness, and free features |
| Offering to add individuals’ “now” pages to nownownow.com | From unknown “now” pages to inclusion on nownownow.com | nownownow.com includes more individuals’ “now” pages | Curating a comprehensive platform for browsing and discovering personal “now” pages |