Futures

The Value of Publicly Sharing Creative Processes Over Finished Products, (from page 20240915.)

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Summary

The text reflects on the value of sharing creative processes publicly, as opposed to only showcasing finished work. It emphasizes the benefits of ‘working with the garage door up,’ where creators reveal their ongoing struggles and decisions, fostering deeper connections and engagement with their audience. This method contrasts with traditional marketing and pitching, promoting authenticity and competence in a community setting. The author draws parallels to physical businesses that enrich public spaces through their mere presence and openness. Ultimately, the piece critiques social media’s tendency to prioritize constant communication over genuine, quiet creativity, suggesting that a more nuanced view of people’s work would reveal a vibrant tapestry of quiet diligence.

Signals

name description change 10-year driving-force relevancy
Working in public Creative individuals share their processes openly instead of only showcasing finished products. Shifting from closed, polished outputs to transparent, process-oriented communication. More creators will engage audiences with their creative processes, fostering deeper connections. The desire for authenticity and community engagement in creative fields. 4
Physical business visibility Physical businesses enhance public space by showing their work through open doors and signage. Moving from digital-only presence to a blend of physical and digital visibility. Increased appreciation for physical spaces that invite public interaction and visibility. The need for community and connection in an increasingly digital world. 4
Anti-marketing trend Creatives are adopting anti-marketing strategies by sharing their struggles and processes. From traditional marketing techniques to a more relatable, authentic approach. Marketing will become more about genuine storytelling rather than polished advertising. Consumer preference is shifting towards authenticity and relatability in brands. 5
Digital gardening and learning in public Individuals are encouraged to learn publicly through digital platforms like podcasts and streaming. Transitioning from private learning to public sharing of knowledge and skills. Public learning will become a norm, with more individuals sharing their learning journeys online. The democratization of knowledge and the desire for continuous learning in communities. 5
Serendipitous connections Niche projects lead to unexpected and interesting connections in creative communities. From a focus on broad appeal to valuing niche, personally meaningful projects. Creative communities will thrive on niche interests, leading to unique collaborations and innovations. The search for meaningful engagement and connection among creators. 4

Concerns

name description relevancy
Oversaturation of Communication The constant need to communicate publicly can overwhelm and dilute genuine creative expression and individuality. 4
Imposter Syndrome Publicly showcasing work can lead to an assumption of competence, fostering environments where individuals feel inadequate or unqualified. 5
Selection Bias in Online Visibility The phenomenon of disappearing if not continually active online reinforces certain voices, overshadowing quieter yet significant contributions. 5
Barriers to Physical Business Creation The complexities and challenges of starting physical businesses discourage creative endeavors, limiting diverse expressions in public spaces. 4
Commercialization of Personal Projects Efforts to present one’s work may lead to commercialization, compromising authenticity for broader appeal and engagement. 3

Behaviors

name description relevancy
Working Publicly Creative individuals share their processes and thoughts openly instead of just finished products, fostering deeper engagement. 5
Digital Gardening The practice of maintaining and sharing ongoing projects online, which allows for organic growth and community interaction. 4
Anti-Marketing A communication style that focuses on transparency and process over traditional marketing techniques, creating authenticity. 5
Open Workspace Culture Physical businesses and workshops that maintain openness, inviting public curiosity and engagement with their work. 4
Competence Assumption through Presence Being visibly active in creative endeavors leads others to perceive individuals as more competent, regardless of actual skill level. 4
Peripheral Vision in Digital Spaces Seeking broader perspectives in online interactions, contrasting the narrow focus of social media noise. 3

Technologies

name description relevancy
Digital Gardening A method of sharing and developing ideas publicly, allowing for iterative learning and community engagement. 4
Podcasting An audio-based medium for sharing ideas, stories, and expertise, fostering community and conversation. 4
Streaming Real-time broadcasting of content, enabling creators to share their work process and engage with audiences interactively. 4
Social Media Engagement Utilizing social media as a platform for ongoing dialogue and project sharing rather than just finished products. 4

Issues

name description relevancy
Public Digital Communication The trend of sharing creative processes publicly rather than just finished work, fostering deeper connections and engagement. 4
Niche Project Development The rise of niche, personally-meaningful projects leading to unique opportunities and collaborations. 3
Physical Business Resurgence A growing interest in establishing physical businesses as a means to enliven public spaces and foster community. 5
Social Media Presence vs. Reality The issue of visibility on social media, where silence leads to invisibility, affecting how contributions are perceived. 4
Selection Bias in Online Communication The challenge of perceiving reality accurately due to the bias in who gets attention on social media platforms. 4
Learning in Public The practice of sharing learning experiences openly, which can enhance perceived competence and lead to new opportunities. 3