AI-driven newsletters pose a significant threat to the traditional newsletter format as artificial intelligence continues to improve. Raw collectors, which simply gather links with minimal context, are the most vulnerable to being rendered obsolete by AI. Curation and comment newsletters, which provide custom summaries, will also face serious competition from AI-driven alternatives. However, idea-based newsletters that focus on presenting new and original ideas have a better chance of surviving by incorporating original content and a strong vision for the future. The key to surviving the AI revolution is originality and vision, and newsletters must adapt to the changing landscape by following the IDEA, BUILD, and SHOW model. By focusing on original content, vision, and the model, newsletters can continue to provide value to their readers and maintain their relevance in a world increasingly dominated by AI.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| AI-driven newsletters | Threat to traditional newsletter format | AI-driven newsletters are the norm | Advancement of artificial intelligence |
| Raw collectors vulnerable | Raw collectors becoming obsolete | Raw collectors replaced by AI | AI becoming more efficient and effective |
| Curation and comment newsletters at risk | Serious competition from AI-driven alternatives | Curation and comment newsletters face competition from AI | Advancing AI technology |
| Idea-based newsletters less vulnerable | Adaptation by incorporating original content and vision | Idea-based newsletters survive by focusing on originality | Difficulty for AI to replicate original ideas |
| Key to surviving AI revolution | Originality and vision | Originality and vision crucial for survival | N/A |
| Successful newsletters follow IDEA, BUILD, and SHOW model | Model ensures survival in AI-dominated world | Newsletters need to follow IDEA, BUILD, and SHOW model | N/A |
| Place for discussing news and filtering stories | Vision sets successful newsletters apart | Newsletters with clear perspective and plan provide value | Informed opinions and insights |
| Generic newsletters struggle to compete | Difficulty maintaining relevance | Generic newsletters lose relevance to AI-driven alternatives | AI becoming adept at curating news |