Earth observation has become an essential resource for understanding and managing our planet, harnessing data from satellites, drones, and various ground sensors. The potential economic impact of utilizing this technology is projected to exceed US$700 billion by 2030, alongside significant contributions to reducing greenhouse gas emissions and supporting sustainable initiatives. Collaborative efforts across public, private, and civil sectors are crucial for maximizing the benefits derived from Earth observation data. However, challenges such as awareness and technical complexities must be addressed to fully unlock its potential. Continued innovation and strategic action can pave the way for a sustainable future leveraging Earth observation insights. ```
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Rise in Earth observation technology | Improved data collection | Increased decision-making efficiency | Urgent need to address climate change |
| Earth data could add $703 billion by 2030 | Enhanced economic contribution | Sustainable economic growth restoration | Collaboration between government and industry |
| Shift to dual-value applications | From public to commercial focus | Balanced benefits for profit and public good | Alignment of motives in sustainability efforts |
| AI enables better use of Earth observation | Simplified data insights | Broader adoption across various sectors | Rise of artificial intelligence solutions |
| Need for equitable access to data | From limited to widespread use | Enhanced global data accessibility | Democratization of Earth data |
| Increasing demand for climate data standards | Standardization of measurements | Established global norms for Earth data | Regulatory requirements for climate disclosures |
| Emphasis on collaboration in Earth observation | Isolated efforts to coordinated actions | Holistic approach to sustainability | Shared responsibility among sectors |
| Commercial demand lagging despite public sector growth | From dependence to independence | Diverse market for Earth observation | Untapped potential of private sector engagement |
| Innovation in AI and business models | Traditional to innovative models | Resilient Earth observation industry | Necessity for scalability in data application |
| Growth of Earth observation apps for consumers | Basic to advanced functionality | Personalized experiences using Earth data | Increasing consumer interest in location data |