Amazon Care, the virtual healthcare program by Amazon, has partnered with mental health company Ginger to offer behavioral health options. Amazon Care provides primary care for low-grade issues and refers patients to external providers for more serious concerns. Ginger, a digital mental health platform, will be available as an optional add-on for companies using Amazon Care. The demand for mental health services in the US has led to the rise of mental health apps, despite privacy risks. Amazon’s expansion in healthcare includes its own pharmacy, integration of Alexa into hospitals, and the acquisition of primary care company One Medical. The partnership with Ginger further extends Amazon’s presence in everyday life, along with recent agreements such as buying iRobot, which adds to the company’s comprehensive understanding of individuals’ daily lives.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Amazon Care partners with mental health company Ginger | Expansion of virtual healthcare program | Increased accessibility to mental health services | Meeting the demand for mental health services |
| Amazon Care offers behavioral health options | Integration of mental health services into virtual care | More comprehensive healthcare services | Addressing the need for mental health support |
| Rise of mental health apps | Shift towards digital mental health solutions | Increased availability of virtual therapy options | Lack of access to traditional in-person therapy |
| Amazon’s expansion into healthcare | Diversification of Amazon’s services | Amazon becoming a major player in the healthcare industry | Expanding market opportunities |
| Amazon’s acquisition of One Medical | Entry into primary care services | Integration of primary care into Amazon’s healthcare ecosystem | Strengthening healthcare service offerings |
| Amazon’s acquisition of iRobot | Expansion into smart home technology | Gathering data on individuals’ daily lives | Enhancing personalization and targeting capabilities |