Uber is expanding its services beyond ridesharing and courier business by launching a new service called Uber Tasks. This service allows users to hire drivers from the Uber app to complete household chores and projects. The small pilot of Uber Tasks is set to launch in Fort Myers, Florida, and Edmonton, Alberta. It functions as an online marketplace for freelance laborers, similar to TaskRabbit or Thumbtack. Users can advertise various tasks such as furniture assembly, snow removal, and at-home laundry, with estimated earnings displayed for drivers and couriers. Despite reporting profitable quarters, Uber is looking for ways to generate additional revenue, including the launch of a flight booking service in the UK and video ads in its apps.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Uber testing new service | Expansion of services | Increased availability of freelance laborers | Diversifying revenue |
| Uber moving beyond ridesharing | Industry expansion | Higher competition in the freelance labor market | Generating new revenue |
| Uber Tasks launching as pilot | Testing new business model | Integration of chores into the Uber app | Increasing user demand |
| Uber drivers can reserve tasks | Improving user experience | Easier access to additional earning opportunities | Enhancing driver satisfaction |
| Uber’s attempts to generate revenue | Revenue diversification | Increased monetization possibilities | Addressing slower growth |