Prada is launching its fall ad campaign featuring Benedict Cumberbatch, Li Xian, Kodi Smit-McPhee, Hunter Schafer, and Letitia Wright. As part of the campaign, Prada is offering Prada-packaged flower seeds in selected locations across the world. The activation aims to spread new blooms through planting and propagation. The fall campaign portrays talents against a black backdrop with life-size flowers, symbolizing beauty and universal emotions. Prada has previously used innovative concepts for its campaigns, such as wrapping fresh flower bouquets with campaign images and collaborating with local businesses.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Prada’s fall ad campaign includes flower kiosks worldwide | Integration of physical and digital advertising | Increased use of interactive and immersive advertising experiences | Enhancing brand engagement and creating a unique customer experience |