The concept of “digital liveness” explores how digital platforms create a sense of presence or absence through user interactions facilitated by technology. It discusses markers of digital liveness, such as message indicators and verified accounts, which reveal a user’s status and influence in online communities. The text outlines three key functionalities relating to digital liveness: representation and power, presence, and activities, which govern user engagement on platforms. Additionally, it highlights the declining organic reach on social media and the increasing importance of content and community strategies for visibility. Overall, the text delves into the dynamics of user interaction and platform design within the digital landscape.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Concept of digital liveness defined | From abstract notion to tangible experience | Enhanced user engagement through liveness | Modern communication trends |
| Personalization in digital spaces | From uniform experience to tailored UX | More individualized digital interactions | User demand for unique experiences |
| User presence and activity tracking | From passive interaction to active engagement | Real-time social feedback loops | Platform algorithms optimizing engagement |
| Representation and power dynamics | From equal visibility to hierarchical models | Distinct user recognition on platforms | Influence of social validation |
| Decline of organic reach on social media | From high visibility to reduced engagement | Shift towards paid promotions for visibility | Monetization of social media platforms |
| Growing importance of UX strategies | From simple design to complex user journeys | Sophisticated user experiences and flows | Competition for user attention |
| Emergence of new communication norms | From traditional interactions to dynamic exchanges | New forms of conversation in digital spaces | Innovation in social media functionality |
| Shift in cultural expression | From isolated to community-driven content | Collective digital cultural identity evolves | Influence of social media on culture |
| Need for effective community strategies | From random engagement to targeted interactions | Success relies on community engagement | Business survival in digital landscape |
| Evolving digital tools for creators | From basic functions to advanced capabilities | Empowerment of content creators | Rise of user-generated content |