The text discusses the rise of anonymity as a trend among Gen Z individuals on the internet. It highlights how younger generations are embracing anonymity as a response to security concerns, ideological reasons, and a desire to escape the pressure of maintaining a personal brand. The text mentions various platforms such as Discord and Tumblr that cater to anonymous or pseudonymous users. It also explores the nostalgia for older internet cultures and the decline of influencer culture. Overall, the text suggests a shift in online culture towards valuing privacy and authenticity over personal exposure.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Gen Z prefers anonymity online | Shift from personal branding to anonymity | More use of anonymous platforms and pseudonyms | Frustration with surveillance and attention-seeking behaviors |