This text discusses the importance of creating a product portfolio strategy and taxonomy. It emphasizes the need to understand the market and customer needs in order to develop a coherent set of products. The text explores the use of taxonomies to ensure coherence and composability in multi-product portfolios. It also highlights the role of ecosystem integration and the emergence of new product archetypes. The text suggests using domain models and workflow analysis to inform product development. Additionally, it discusses the concept of bundling products and the use of DIY platforms, configurators, and no-code engines. The text emphasizes the importance of keeping the portfolio structure adaptable and open to external integration. Overall, the text provides insights and frameworks for developing an effective product portfolio strategy and taxonomy.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Multi-Product Portfolios: Creating Bundles and DIY Platforms | Shifting from large horizontal products to more variety, modularity, and composability. | Increased variety and customization in product portfolios. | Advances in software and market demand for niche products. |