This text introduces the final year of the Non-Obvious trend series, which brings together insights and predictions from the past ten years to identify megatrends that will shape the future. The revised edition includes updated design and ten identified megatrends, covering various aspects such as technology, learning, and self identity. The text also mentions a detailed appendix with ratings and assessments of past trend predictions, providing ideas for incorporating these trends in daily life. The text highlights the importance of staying aware of non-obvious trends and using them to predict the future.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Non-Obvious Megatrends | Trend series coming to an end | New insights and predictions for the next decade | Curiosity and desire for future knowledge |
| Book Awards and Recognitions | Recognition of book’s quality and value | Increased credibility and visibility for the author | Pursuit of recognition and validation |
| Email Response Time | Response within 24 hours | Faster response time and improved customer service | Efficiency and customer satisfaction |