Google Maps is introducing eco-friendly routing in nearly 40 countries across Europe, allowing users to choose routes that are optimized for lower fuel consumption and reduced carbon emissions. This feature aims to help users save money on fuel and make more sustainable choices. The fastest route and the most fuel-efficient route will both be displayed, and users can easily compare the fuel savings and time differences between the two options. The most fuel-efficient route will vary based on the type of engine, and users will soon be able to select their engine type to get the most accurate fuel efficiency estimates. Google Maps also provides other sustainable transportation options such as electric vehicle charging station locations, cycling routes, pedestrian directions, and public transport directions.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Eco-friendly routing in Google Maps | From traditional routing to eco-friendly routing | Widespread use of eco-friendly routing | Reduce fuel consumption and carbon emissions |
| Option to choose the most fuel-efficient route | More control over fuel efficiency in driving routes | Increased fuel savings and reduced emissions | Environmental consciousness and cost savings |
| Selecting engine type for accurate efficiency | Customized route recommendations based on engine | Improved accuracy in fuel or energy efficiency | Advancements in machine learning and data analysis |
| EV charging station information on Google Maps | Easy access to EV charging stations | Increased availability and convenience of charging stations | Promoting electric vehicle adoption |
| More detailed cycling route information | Enhanced information on cycling routes | Improved cycling experience and safety | Promoting sustainable transportation options |
| Turn-by-turn directions for pedestrians | Improved navigation for pedestrians | Enhanced pedestrian experience and safety | Simplifying navigation for pedestrians |
| Real-time public transport information | Access to real-time transit information | Improved public transportation experience | Enhancing convenience and efficiency of public transport |
| Eco-certified hotels on Google Search | Identification of sustainable hotels | Increased awareness and demand for eco-friendly accommodation | Promoting sustainable tourism |
| Empowering 1 billion people through sustainability | Promoting sustainable choices globally | Widespread adoption of sustainable practices | Commitment to sustainability and environmental impact reduction |