The text discusses the dating trends that have emerged in 2022 as a result of the COVID-19 pandemic and the changes it brought to people’s priorities and perspectives. The concept of “prioridating” is highlighted, where individuals focus on a single priority when seeking potential partners. This shift is accompanied by a decrease in the importance of superficial qualities and an increase in the value placed on emotionally mature partners. The text also emphasizes the trends of increased vulnerability and mindfulness in dating, where individuals have more honest and deeper conversations about their needs and priorities. Additionally, virtual dates and sober (curious) dating have become more prevalent, reflecting a shift in people’s preferences and behaviors in the dating landscape. Overall, these trends suggest a more intentional and meaningful approach to dating in the post-pandemic era.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Change in dating priorities | From superficial qualities to values and deeper traits | More emphasis on values and meaningful traits | Pandemic-induced reevaluation of priorities |
| Prioridating | From seeking multiple traits to focusing on a single priority | More intentional dating based on a specific priority | Desire for safety and security |
| Increased vulnerability and mindfulness | From surface-level conversations to deeper and more honest communication | More open and meaningful conversations in dating | Desire for self-awareness and meeting personal needs |
| Continued use of virtual dates | From traditional in-person dates to phone and video dates | Virtual dates remain a common option for convenience and safety | Desire for time-saving and safety precautions |
| Sober (curious) dating on the rise | From heavy alcohol consumption to mindful drinking or sobriety | More interest in sober (or sober curious) dating and zero-proof mocktails | Health concerns and changing priorities |