Codeword, a tech-marketing agency, is using artificial intelligence technology to replace human interns for menial tasks. This move is seen as a way to capitalize on AI tools and reduce costs in a tightening economy. The agency’s digital software models named Aiko and Aiden will assist with graphic designs, research, and generating editorial content. Codeword plans to utilize the AI “interns” to support its editorial and design teams, while the interns will share their experiences through the company’s blog and social media. The use of AI technology, such as ChatGPT and AI image generators, is seen as a way to streamline internal processes and eliminate time-consuming tasks. Despite concerns about the creative capacity of AI, experts believe that these tools can produce high-quality work and offer significant time savings. Codeword’s adoption of AI technology could pave the way for its wider acceptance in the mainstream.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Marketing agency enlists AI “interns” | Replacing human interns with AI | AI technology widely used for menial tasks | Streamlining processes, cost efficiency |