AI has had a significant impact on the job market, particularly in industries where AI is being used to replace human work. Copywriters, in particular, have been affected by the introduction of AI in their field. While AI can generate content more quickly and efficiently, it often requires human intervention to make it sound more human and fix mistakes. This has led to a new type of gig where writers are paid to fix the robots’ writing. Some copywriters see AI as a useful tool that enhances their work, but others find it harder to find jobs as AI takes over. The future of AI and human collaboration in the copywriting industry remains uncertain.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| AI takes over copywriting jobs | Copywriters now working with AI | AI writing becomes more sophisticated and accurate | Cost-cutting and efficiency in content creation |
| Copywriters now fix AI-generated writing | Copywriters transition to editing AI | Copywriters focus on editing AI-generated text | Ensuring AI-generated content sounds more human |
| AI detection software affects copywriting jobs | Copywriters altering writing to avoid AI | AI detection software becomes more advanced | Avoiding penalties from search engines for AI-generated content |
| Copywriters adapt to working with AI | AI becomes integrated in copywriting | Copywriters incorporate AI tools into their process | Increased efficiency and improved quality in content creation |
| Copywriters shift to Undetectable AI employment | Copywriters work on foiling AI detection | Copywriters work to make AI-generated text harder to detect | Creating job opportunities related to AI writing technologies |