Grimes has partnered with Elf.Tech, a music distributor, to allow artists and fans to create and distribute songs using an AI-produced version of Grimes’ voice. The pilot program, called GrimesAI voiceprint, enables artists to transform their own voice samples into a voiceprint that can be used in original songs. The software, Elf.Tech, uses generative AI music operating system developed by CreateSafe, which was trained with Grimes’ voice. The partnership with digital music distribution firm TuneCore ensures that the music using Grimes’ AI voice is professionally distributed with vetted royalty splits. Although Grimes receives a 50% cut of the royalties, the GrimesAI voiceprint does not claim ownership of the sound recording or the underlying composition.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Artists can use AI voice to create songs | From manually recording to AI-generated music | More artists using AI to create music | Desire for innovation and collaboration |
| Grimes partners with music distributor for AI-produced songs | From limited use to professional distribution | Increased opportunities for AI-generated music collaborations | Advancement of AI technology and creative expression |
| 50% royalty split with Grimes for using her AI voice | From traditional royalty splits to AI-generated voice royalties | More artists using AI voiceprints in their songs | Incentive for artists to collaborate and use AI technology |
| Elf.Tech partners with TuneCore for distribution | From limited distribution options to professional distribution | More platforms for AI-generated music distribution | Expansion of AI-generated music market |
| Grimes encourages fans to use her AI voice | From copyright restrictions to open sourcing art | More freedom to use AI-generated voices in music | Desire for open collaboration and exploration of new artistic possibilities |
| Sting denounces AI songs using famous artists’ vocals | From acceptance to skepticism of AI-generated music | Potential backlash against AI-generated music | Protection of human creativity and talent |
| Grimes interested in being a Guinea pig in AI-generated music | From experimental stage to mainstream acceptance of AI music | AI-generated music becoming more common and accepted | Curiosity and willingness to push artistic boundaries |