Getting a good night’s sleep is a challenge and priority for many people. A survey of 2,000 American adults reveals that a third still sleep with a comfort object from childhood. The survey also highlights the importance of ensuring high-quality sleep, as only 27% of respondents report getting it regularly. The survey identifies common bedtime rituals, such as checking doors, listening to music, and watching TV, that help people fall asleep on time. Despite efforts, even those who regularly get high-quality sleep still have two nights of poor sleep each week. The survey emphasizes the significance of a comfortable sleep environment, including a comfortable temperature and pillows.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Bedtime routines impact sleep quality | From inconsistent to optimized sleep | Increased understanding of sleep science | Desire for high-quality sleep |
| Use of comfort objects for sleep | From reliance on childhood objects | More advanced sleep aids | Sentimental value and anxiety reduction |
| Use of rituals to aid sleep | From difficulty falling asleep to ease | Customized bedtime routines | Need for relaxation and preparation |
| Unconventional methods for sleep | From traditional to unconventional methods | More diverse sleep aids | Desire for effective sleep strategies |
| Importance of comfortable sleep environment | From neglecting to prioritizing comfort | Increased focus on sleep environment | Desire for optimal sleep conditions |
| Consistency in sleep schedules | From inconsistent to consistent schedules | Greater adherence to sleep schedules | Importance of routine and sleep hygiene |
| Average bedtime for Americans | From variable to average bedtime | Consistent bedtime patterns | Cultural and societal factors |