An investigation by Choice reveals that many popular car brands in Australia are extensively collecting and sharing driver data, including location, driving habits, and voice recognition info, often without adequate transparency. Brands like Kia, Hyundai, and Tesla have particularly concerning practices, with vague privacy policies allowing the sale of this data to third parties. Advocacy for reform is mounting, aiming to establish clearer regulations on data collection and protect consumer rights. Consumers are encouraged to take proactive measures to disable data collection where possible. The situation highlights significant privacy concerns surrounding the increasing connectivity of vehicles.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Car brands extensively track driver data | From limited to comprehensive data collection | Increased transparency and privacy efforts | Consumer advocacy and privacy concerns |
| Data collection practices becoming common | From optional to standard practice | Legal reforms to protect consumer privacy | Rising awareness of privacy issues |
| Legislation for data privacy in connected cars | From minimal regulation to comprehensive laws | Enhanced safeguards for user data | Advocacy for consumer rights |
| Consumers unaware of data-sharing practices | From ignorance to informed awareness | Greater consumer literacy on data privacy | Investigative reporting and advocacy |
| Domestic abuse concerns due to car tracking | From overlooked to prominent issue | Improved protective legislation | Advocacy from domestic violence services |
| Privacy policies remain vague and confusing | From complex to clearer specifications | Standardized privacy policy formats | Demand for consumer clarity |
| Legislative efforts to improve data privacy | From outdated laws to modern regulations | Strong enforcement of privacy rights | Push for fair and reasonable practices |