Big data, machine learning, and AI innovations have had a significant impact on the world, but they have also contributed to the rise of carbon dioxide levels in the atmosphere. The tech sector is responsible for almost 3% of global emissions, and this number will continue to grow. Tech companies are now being urged to evaluate the environmental impact of their work, adopt greener practices, and promote sustainability. Companies that prioritize sustainability benefit from higher employee engagement, retention rates, and customer satisfaction. Sustainability should be incorporated into key performance indicators (KPIs) for engineers, and companies should set targets and track progress to ensure credibility and trust. Western Digital has committed to renewable energy, waste reduction, and net-zero emissions by 2032. It is crucial for companies to be transparent and trustworthy in their sustainability efforts to maintain value and public trust.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Impact of tech on the environment | From high carbon emissions to greener practices | Tech companies evaluate impact, promote sustainability | Environmental concerns and pressure from stakeholders |
| Sustainability as a core company strategy | From traditional business goals to sustainability as a priority | Higher retention rates, stock price, and customer satisfaction | Improved employee engagement and attracting investors and customers |
| Educating engineers on sustainability | From solely focusing on efficiency and performance to adding sustainability metrics | Engineers build greener technology from the start | Incorporating sustainability into KPIs and promoting innovative solutions |
| Materiality assessments for sustainability | From ad hoc sustainability goals to informed sustainability programs | More targeted sustainability strategies based on stakeholder priorities | Stakeholder input, urgency of climate and energy issues |
| Tracking progress and hitting targets | From setting ambitious but unrealistic targets to credible and trustworthy goals | Increased credibility and public trust through accurate reporting | Anticipation of government regulations and sustainability scrutiny |