Writing your own obituary is a powerful exercise that helps you uncover your life purpose and find meaning and focus. By reflecting on what you want to be remembered for, you can live your life in alignment with your values and goals. This exercise can also be applied to teams and brands to uncover their purpose. Although writing your obituary may feel uncomfortable, it is an opportunity to reconnect with what really matters to you and live a life worth dying for. Accepting the reality of death can alleviate worries and allow for greater joy and fulfillment in the present.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Writing your own obituary helps uncover life purpose | From living without purpose | People live more intentionally and purposefully | Desire to find meaning and live a fulfilling life |
| Writing obituary to uncover team/brand purpose | From lack of clarity and direction | Increased clarity and alignment within the team/brand | Desire for cohesion and a clear sense of purpose |
| Accepting death reduces worry | From excessive worry about death | Reduced anxiety and increased peace of mind | Desire for a more balanced and worry-free mindset |
| Exercise requires delicate balance | From imbalance in approach | More thoughtful and balanced reflection | Desire for a meaningful and impactful exercise process |