Pickleball, a combination of tennis, badminton, and ping-pong, has experienced a surge in popularity over the past two years. With a 21.3% growth in participation between 2019 and 2020, it has been declared the fastest growing sport in America by the Economist. The demand for courts is increasing, leading to the construction of new facilities and the conversion of tennis courts. The professionalization of pickleball has expanded, with the launch of Major League Pickleball and the involvement of country clubs. Commercialization is also occurring rapidly, with brands and publications banking on the sport’s rise. Additionally, there is a youth movement as more schools incorporate pickleball into physical education classes. Despite pickleball’s association with older players, there is a growing number of younger casual players. The sport’s accessibility, low-profile, and relative ease make it appealing to a wide range of people. While pickleball is gaining popularity, it still faces an elitist image often associated with racquet sports. However, with the increase in participation, there is potential for pickleball to become a viable career choice for professional athletes.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Pickleball participation surges in popularity | From niche sport to mainstream sport | Pickleball becomes a widely recognized and played sport | Accessibility and ability to be played by all ages |
| Demand for pickleball courts is increasing | From limited courts to increased facilities | More cities building pickleball facilities and private clubs replacing tennis courts | Growing demand and popularity of pickleball |
| Professionalization of pickleball is expanding | From informal play to professional leagues | Major League Pickleball and other professional tours established, country clubs hiring pros | Growing interest and demand for professional pickleball competitions |
| Commercialization of pickleball is happening fast | From limited commercialization to widespread commercialization | Equipment and apparel brands, publications focusing on pickleball | Anticipation of continued rise in popularity and market demand |
| Pickleball is gaining popularity among youth | From older demographic to younger demographic | More schools adding pickleball to physical education classes, younger players joining the sport | Increasing recognition and appeal among younger generations |
| Pickleball is a sport for the whole family | From individual-focused sports to family-oriented sport | Families can play together and enjoy the sport | Ability for people of all ages and skill levels to participate |
| Pickleball is more accessible than tennis | From elitist image to accessible sport | Pickleball can be learned quickly and played by anyone with racquet experience | Relative ease of learning and playing pickleball |
| Pickleball has potential for professional career opportunities | From limited professional opportunities to viable career option | Possibility of tennis players transitioning to pickleball for professional careers | Growing participation and potential for increased prize money and sponsorships |