Mediaweek, an upcoming event in New York City, aims to explore the biggest shifts shaping the future of media. OpenAI, a generative AI firm, has been reaching out to news publishers through its Preferred Publishers Program. The program offers various benefits, including priority placement, brand expression, and licensing payments to publishers. The leaked pitch deck reveals the structure of the partnerships and the financial incentives offered by OpenAI. The program aims to enhance user experience and increase engagement by integrating publishers’ content into ChatGPT products. However, the relationship between OpenAI and publishers remains complex, with some opting to partner and others suing over copyright concerns.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| OpenAI pitches partnership opportunities to news publishers | Collaboration between AI and news publishers | AI-driven news delivery and monetization | OpenAI’s need to attract publishers and improve user experience |