This article highlights a new report from Europol that warns about the increasing presence of synthetic media and the potential for disinformation. The report estimates that by 2026, up to 90 percent of online content could be artificially generated. While synthetic media is used for various purposes, its rise has created opportunities for misinformation and manipulation. The report specifically focuses on the implications of deepfake technology and raises questions about the impact on artists, writers, and the dissemination and consumption of information. As our digital world rapidly evolves, it is important to approach this changing landscape with caution and awareness.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Synthetic media on the internet | From trusting online content to skepticism | Increase in synthetic media generation | Advancements in AI technology |