The mayor of Castenaso, an Italian town near Bologna, has implemented a ban on hairdressers and barbers shampooing their customers’ hair twice in an effort to conserve water during a severe drought. This measure, which is believed to be the only one of its kind in Italy, involves checks and fines for non-compliance. The mayor estimates that thousands of liters of water are wasted each day through double-shampooing and double-rinsing. The rule will be in place until late September, and the mayor hopes to make adjustments if necessary. Other Italian towns and cities have also implemented water-rationing measures due to the prolonged drought.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Italian town bans double-shampooing | Conservation of water | More water-saving practices | Severe drought and water scarcity |
| Checks and fines for rule-breaking salons | Enforcement of water conservation rules | Increased compliance | Urgency to address water crisis |
| Positive feedback on water conservation measure | Support for water-saving efforts | Greater awareness and participation | Concern for water resources |
| Some salons express difficulty adapting to the rule | Resistance to change | Adaptation of hairdressing practices | Specific product and hair types |
| Water-rationing measures imposed in other Italian towns and cities | Widespread water conservation efforts | Improved water management | Prolonged drought and water scarcity |