This article discusses the recent deals between media companies and OpenAI, as well as the legal and ethical implications of using AI in journalism. It highlights how media companies are making licensing agreements with OpenAI to train their models on their content, while others, like the New York Times, are filing lawsuits against OpenAI and Microsoft for using their content without permission. The author argues that AI should be used as a tool for journalists, rather than replacing them entirely, as AI lacks accountability and cannot make ethical decisions. The article also emphasizes the importance of trust and human journalistic credibility in the age of AI. Overall, it raises concerns about the future of media companies and the impact of AI on the industry.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Media companies partnering with OpenAI | Shift from traditional journalism to AI-generated content | AI-generated content becomes more prevalent in media | Desire for cost reduction and efficiency in media industry |
| Rise of AI in journalism | Potential replacement of human journalists | Increased reliance on AI-written journalism | Desire for automation and cost reduction in media industry |
| Importance of accountability in journalism | Pushback against AI-written journalism | Ethical journalism requires human accountability | Preservation of credibility and ethical standards in journalism |
| CEOs embracing AI | Increased automation in executive roles | AI used to automate executive tasks | Desire for increased efficiency and profitability in businesses |
| Trust as valuable commodity | Trust cannot be generated by AI | Trust becomes highly valued asset | Recognition of human trust and accountability in journalism |