Futures

Goblin Mode Chosen as 2022 Oxford Word of the Year: A Reflection of Post-Pandemic Behavior, (from page 20290911.)

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Summary

The term “goblin mode” was selected as the 2022 Oxford Word of the Year, reflecting a trend toward unapologetic self-indulgence and laziness, particularly during and after the COVID-19 lockdowns. Defined as behavior that is slovenly or greedy and rejects social norms, goblin mode contrasts sharply with the idealized self-improvement narratives often seen on social media. It gained popularity after a viral headline involving Kanye West and Julia Fox, resonating with individuals who feel overwhelmed and reject unrealistic aesthetic standards. As social media evolves, platforms like BeReal encourage authenticity, further solidifying the appeal of goblin mode as a cultural phenomenon.

Signals

name description change 10-year driving-force relevancy
Goblin Mode Adoption A shift towards embracing laziness and self-indulgence instead of self-improvement. A transition from striving for idealized self-improvement to accepting and celebrating slovenly behaviors. In ten years, societal norms may shift to embrace and normalize self-indulgent lifestyles widely. A growing backlash against social media pressure for curated self-presentation and perfectionism. 5
Rejection of Social Norms A growing trend of rejecting societal expectations and norms due to pandemic fatigue. From conforming to societal expectations to a widespread acceptance of non-conformity and self-acceptance. In a decade, individualism may be prioritized over societal norms, influencing lifestyle choices significantly. The collective experience of lockdowns leading to a reevaluation of personal values and societal standards. 4
Emergence of Authentic Social Media The rise of platforms promoting authenticity over curated content, like BeReal. Shifting from idealized, curated social media to spontaneous and genuine sharing of daily life. Social media may evolve to focus on authenticity, affecting how brands engage with consumers. User fatigue with curated lifestyles and a desire for more genuine online interactions. 4
Public Engagement in Language Evolution Increased public involvement in the selection of culturally significant terms like ‘goblin mode.’ A move from expert-led language evolution to public-driven linguistic trends and popularity. The process of language evolution may become more democratized, reflecting public sentiment more closely. The rise of social media allowing for greater participation and influence in cultural conversations. 3

Concerns

name description relevancy
Decline in Self-Care Norms The rise of ‘goblin mode’ suggests a rejection of self-care routines, potentially leading to negative physical and mental health outcomes. 4
Impact of Social Media Standards The prevailing aesthetic standards on social media may contribute to feelings of inadequacy and overwhelm, pushing individuals towards unhealthy behavior. 5
Normalization of Laziness Goblin mode may normalize slovenly and lazy behaviors, which could affect productivity and societal expectations. 3
Mental Health Impacts of Lockdown The trend reflects a collective mental health struggle post-lockdown, indicating a need for better support systems. 5
Resistance to Social Expectations As more people embrace non-conformity, there could be societal implications regarding responsibility and accountability. 3

Behaviors

name description relevancy
Goblin Mode A behavior characterized by unapologetic self-indulgence and rejection of social norms, especially prevalent during the pandemic. 5
Rejection of Idealized Self-Improvement A shift away from pursuing curated self-improvement practices, embracing a more relaxed lifestyle instead. 4
Embracing Authenticity on Social Media A trend towards showcasing unfiltered, everyday life on social media platforms like BeReal, moving away from curated content. 4
Post-Lockdown Behavioral Shift Behavioral changes reflecting a reluctance to return to pre-pandemic norms and standards of living. 5
Collective Overwhelm A shared experience of feeling overwhelmed, leading to acceptance of less-than-ideal lifestyles. 4

Technologies

description relevancy src
A cultural trend reflecting unapologetic self-indulgence and rejection of social norms, emerging during the COVID-19 pandemic. 4 94637228bb2652f972551ec4df3e9fb3
A collective virtual shared space, created by the convergence of virtually enhanced physical reality and persistent virtual reality. 5 94637228bb2652f972551ec4df3e9fb3
A new social media platform encouraging spontaneous, uncurated sharing of real-life moments among users. 4 94637228bb2652f972551ec4df3e9fb3

Issues

name description relevancy
Goblin Mode Culture A societal shift towards embracing unapologetic self-indulgence and rejecting traditional self-improvement norms, especially after the pandemic. 4
Social Media Realism vs. Idealism The growing trend of users moving away from curated, idealized social media representations towards more authentic, unfiltered expressions of life. 5
Mental Health and Overwhelm An increasing acknowledgment of feelings of overwhelm and mental health struggles exacerbated by societal expectations and post-lockdown life. 4
Rejection of Traditional Norms A cultural trend where individuals actively reject societal norms and expectations, particularly regarding lifestyle and self-care. 3
Emergence of Alternative Social Media Platforms The rise of platforms like BeReal that promote authenticity over curated content, reflecting a shift in user preferences. 4