The trend of young people turning away from alcohol, often referred to as the “sober movement,” is gaining momentum. This shift in drinking habits is driven by various factors, including concerns about self-image, gender, and mental health. Social media surveillance has made young people more conscious of the consequences of their drinking, leading them to seek alternative coping mechanisms. The article highlights the experiences of individuals who have chosen sobriety, citing reasons such as the demonization of drunk women, personal growth through spirituality, and the desire to address mental health issues directly. Additionally, economic factors, such as the high cost of alcohol, have also influenced young people’s decision to cut back or abstain from drinking. The article emphasizes the importance of individual choice and empowerment in deciding one’s relationship with alcohol, debunking the notion that being sober is boring.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Increasing number of young people going sober | From drinking to sobriety | More young people will be sober | Concerns about mental health and self-improvement |
| Gender plays a role in young people’s decision to go sober | From drinking to sobriety | Increased awareness of gender dynamics | Safety precautions and media portrayal of women |
| Alcohol and mental health crisis among students | From using alcohol as coping mechanism to finding healthier alternatives | More focus on mental health and well-being | Awareness of negative impact of alcohol on mental health |
| Increase in alcohol-free alternatives and activities | From alcohol-focused socializing to alcohol-free events and hobbies | More options for sober socializing | Desire for alternative ways to socialize |
| Financial considerations impacting drinking habits | From excessive drinking to more cost-conscious choices | More mindful spending habits | High cost of living and economic factors |
| Sober societies and alcohol-free events | From pressure to drink to spaces free from alcohol | Increased availability of alcohol-free socializing options | Desire for non-drinking spaces and events |