Futures

Exploring the Emergence of Digitally-Native Jobs and Their Impact on Employment, (from page 20221106.)

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Summary

The article discusses the rise of digitally-native jobs and how technology companies are creating ecosystems that facilitate job creation beyond their own employment numbers. Walmart and Amazon are highlighted as major employers, with Amazon’s ecosystem allowing millions of sellers to earn income through its platform. The piece explores new job titles that have emerged in the digital age, such as Discord Community Manager, Roblox Developer, and Etsy Seller. It provides examples of individuals like Miss Excel, KARRA, and Bella McFadden, who have built successful careers using online platforms. The article emphasizes the internet’s role in democratizing entrepreneurship and creating diverse income opportunities, while also noting the potential for future ecosystems to enable millions to thrive in the digital economy.

Signals

name description change 10-year driving-force relevancy
Emergence of Digitally-Native Job Titles New job titles like TikToker and Excel online course creator arise from digital platforms. Transitioning from traditional jobs to digitally-native roles as the internet facilitates new career paths. A diverse range of job titles will evolve, reflecting the digital economy and technological advancement. The internet’s vast reach enables niche markets and unique job opportunities previously unavailable. 5
Growth of Ecosystem Companies Companies like Amazon and Etsy employ more through their platforms than their direct workforce. Shift from traditional employment models to ecosystem-based job creation that benefits indirect participants. Ecosystem companies will dominate the job market, creating vast opportunities for independent workers. The desire for flexible income sources and the scalability of digital platforms drive this change. 4
Rise of Livestream Commerce Platforms like Whatnot enable users to sell products through live streaming, generating income. From traditional retail to interactive, real-time sales experiences that engage consumers more deeply. Livestream commerce will be a mainstream sales channel, transforming consumer engagement and sales strategies. The popularity of real-time interaction and consumer engagement in purchasing decisions drives this trend. 4
Niche Market Accessibility The internet allows even niche products to find substantial customer bases. From limited market access at physical stores to vast online reach for niche products. Niche markets will be fully realized online, enabling countless entrepreneurs to thrive. The internet’s ability to connect diverse interests fosters niche entrepreneurship. 5
Emergence of Expert Networks Platforms like Office Hours allow individuals to monetize specialized knowledge as a career. Transition from fixed income jobs to flexible, knowledge-based roles leveraging personal expertise. A significant portion of the workforce will engage in expert networks for income, redefining work structures. The need for supplemental income and the monetization of knowledge drive this trend. 4

Concerns

name description relevancy
Job Security in Digital Ecosystems With the rise of digitally-native jobs, traditional job security may diminish as platforms dictate employment opportunities. 4
Market Saturation for Niche Jobs As more people engage in digitally-native work, there’s a risk of market saturation, leading to decreased income potential for individual sellers. 4
Dependence on Tech Platforms Relying on specific tech companies or platforms for income may pose risks if these platforms change their policies or become obsolete. 5
Evolving Skill Requirements The rapid evolution of technology may render certain skills obsolete, requiring continuous learning and adaptation from workers. 5
Inequality in Access to Digital Markets Not all individuals have equal access to digital platforms, possibly widening economic disparities between those who can participate and those who cannot. 5
Quality Control and Trust Issues As more people sell or offer services online, ensuring quality and building trust with consumers may become challenging in a crowded marketplace. 4
Mental Health Impacts of Gig Work The gig economy and constant need for self-promotion in digital spaces can lead to mental health challenges for individuals. 4

Behaviors

name description relevancy
Digitally-Native Job Creation New job titles and roles emerging that are dependent on digital platforms and the internet. 5
Ecosystem Employment Models Companies creating ecosystems that employ more people indirectly than directly. 5
Professional Reselling Individuals leveraging online marketplaces to build businesses around reselling goods. 4
Expert Monetization Experts finding ways to monetize their knowledge and skills through platforms like Office Hours. 4
Livestream Commerce Selling products in real-time through livestreams, creating new career opportunities for sellers. 5
Content Creation as a Business Individuals using social media as a funnel for selling courses or products, turning hobbies into income. 5
Niche Market Exploitation Finding and catering to niche markets online, leveraging global reach to sustain livelihoods. 4
Digital Course Creation Creating and selling online courses as a primary source of income, enabled by platforms like TikTok. 5
Community-Based Learning Platforms enabling learning from peers and community members, facilitating new income streams for experts. 4
Indie Entrepreneurship Individuals building online businesses as side projects, contributing to the gig economy. 4

Technologies

name description relevancy
Discord Community Manager Manages and oversees community engagement on Discord platforms, which have millions of active users and servers. 4
Roblox Developer Creates and develops experiences within the Roblox gaming platform, which has a large community of developers. 4
Etsy Seller Utilizes the Etsy platform to sell handmade or vintage items, representing a new form of entrepreneurship. 4
Splice Artist Sells royalty-free music samples on Splice, enabling artists to monetize their sound creations. 4
TikTok Content Creator Creates and shares engaging videos on TikTok, building a follower base and monetizing through various channels. 4
Metafy Coach Offers coaching sessions for gamers, leveraging expertise in popular games to earn income. 4
Livestream Seller Utilizes livestreaming platforms to sell products in real-time, creating a new avenue for e-commerce. 4
Expert Network Consultant Provides specialized knowledge and advice through platforms that connect experts with clients. 4
Resycharm Bot Developer Creates bots that facilitate online services, such as securing restaurant reservations, representing new automated solutions. 3

Issues

name description relevancy
Digitally-Native Jobs Emergence of job titles that rely solely on the internet and tech platforms for livelihood, like TikTokers and Etsy sellers. 5
Ecosystem Companies Companies creating ecosystems that support a network of workers beyond their own payroll, such as Amazon and its sellers. 5
Livestream Commerce Growth of livestream selling as a lucrative career, particularly in markets like China, expanding into the West. 4
Online Marketplaces for Niche Products Rise of online platforms allowing niche sellers to thrive, fulfilling unique consumer demands that traditional retailers can’t. 4
Expert Networks Platforms facilitating monetization of specialized knowledge, enabling professionals to earn income outside of traditional employment. 4
Resale and Secondhand Marketplaces Growth of platforms like Depop and Vinted, enabling professional resellers to create sustainable income from secondhand goods. 4
Gaming and Coaching Careers Emergence of coaching roles in gaming, as platforms like Metafy allow gamers to monetize their expertise. 3
Indie Entrepreneurship Increase in individuals creating businesses around tech solutions and bots, reflecting a shift in traditional job models. 3