The rise of the digitally-native job and ecosystem companies is transforming the job market. Companies like Walmart and Amazon are creating more jobs through their platforms and ecosystems than they do through their own direct employment. This trend is seen in the success of technology companies that create job opportunities for niche sellers and digitally-native job titles. The internet has enabled the emergence of new job categories, such as Discord Community Managers, Roblox Developers, and Etsy Sellers. Additionally, individuals are finding success in digitally-native careers, such as Miss Excel who sells online courses, KARRA who sells vocal hooks on Splice, and Bella McFadden who is a professional reseller on Depop. The internet has opened up new avenues for job creation and entrepreneurship, and there are emerging ecosystem startups that facilitate job opportunities, such as Office Hours, Metafy, and Whatnot. The internet has revolutionized the way people earn a living, and there is a growing community of individuals building online businesses and careers. The future will likely see the expansion of these ecosystems, allowing millions of people to build careers on top of these platforms.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Rise of the Digitally-Native Job | Shift from traditional job titles | More digitally-native jobs | Internet technology and platforms |
| Ecosystem Companies | Companies creating ecosystems | More companies creating ecosystems | Job creation and network effects |
| Digitally-native job titles | Emergence of new job titles | More digitally-native job titles | Internet technology and platforms |
| Professional resellers on online platforms | Increase in professional resellers | More professional resellers | Online marketplaces and social media platforms |
| Expert network platforms | Expansion of expert network platforms | Wider range of experts | Monetization of specialized knowledge |
| Coaching sessions with professional gamers | Rise of professional gaming coaches | Increased demand for coaching | Growing gaming industry and market demand |
| Livestream commerce platforms | Growth of livestream selling | More opportunities for sellers | Online shopping trends and consumer behavior |