The rise of text-to-image AI models has raised the question of whether AI image generators will kill the stock image industry. However, Shutterstock, a leading stock image giant, is partnering with OpenAI to integrate their text-to-image model, DALL-E 2, into their platform. To address the ethical concerns raised by artists, Shutterstock is launching a Contributor Fund to reimburse creators whose work is used to train AI models. In addition, Shutterstock is banning the sale of AI-generated art not made using their DALL-E integration. This move highlights the evolving nature of creative expression and the need for ethical practices in generative technology. However, legal and ethical questions surrounding AI art generators and copyright ownership still remain.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Shutterstock partners with OpenAI for AI-generated images | Integration of AI-generated images into Shutterstock | Increased availability and use of AI-generated images | Embracing technological evolution and driving innovation |
| Shutterstock bans third-party AI art | Restriction on third-party AI-generated art on Shutterstock | Protection of copyright and ownership of AI-generated content | Legal and ethical concerns surrounding AI-generated art |
| Shutterstock launches Contributor Fund | Reimbursement for creators whose content is used to train AI models | Compensation for artists and designers involved in creating AI-generated content | Fair compensation for the use of artists’ content in AI models |
| Legal and ethical questions surrounding AI-generated content | Uncertainty about ownership and copyright of AI-generated content | Continued debate and potential challenges in determining ownership rights | Need to address ownership and ethical concerns in AI-generated content |