This text discusses the problem of bikes being damaged during shipping to customers in the USA. The company, Vanmoof, tried various solutions such as tougher boxes and different shipping partners but they didn’t work. The breakthrough came when they decided to put an image of a flat-screen TV on their boxes, which led to a significant decrease in shipping damages. This simple idea had a big impact and attracted attention from other bike companies. Despite the success, the company doesn’t want to be labeled as a smart box company and emphasizes the innovative nature of their bikes.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Bikes arriving damaged | Decrease in shipping damages | Improved packaging and handling | Desire to protect products |
| Image of TV on boxes reduces damage | Decrease in shipping damages | Increased use of similar tactic | Desire to protect products |
| Word spreads about effective idea | Adoption of similar packaging | Increase in use of similar tactic | Desire for effective packaging |
| Boxes inspire creative uses | Increased creativity in packaging | More innovative packaging designs | Desire for unique packaging options |