Microsoft is introducing a new AI-powered beauty feature for Teams users that includes “virtual makeup” filters. The Maybelline Beauty app offers 12 unique looks with blurring effects and digital makeup color options. The filters are powered by Modiface, a popular augmented reality company in the beauty industry. Maybelline collaborated with the Geena Davis Institute to ensure the virtual makeup looks are suitable for a diverse population. The feature is available to global Microsoft Teams Enterprise customers and can be found under the “Video Effects” tab. However, the use of beauty filters in professional communication apps raises concerns about unrealistic body image expectations and potential harm to mental health.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Microsoft Teams introduces AI-powered beauty filters | Integration of beauty filters into professional communication apps | More advanced and customizable beauty filters in various workplace software | Desire for improved appearance and convenience in professional settings |
| Maybelline Beauty app provides 12 unique looks with real-world product breakdowns | Enhancement of virtual “try-on” experiences | More accurate and realistic virtual makeup try-on experiences | Promotion of real-world products and shades |
| Collaboration with Geena Davis Institute to ensure inclusivity | Focus on improving inclusion and diversity within media | Increased inclusivity and diversity in virtual makeup looks | Commitment to diverse representation |
| Virtual makeup looks available under “video effects” tab in Microsoft Teams | Integration of virtual makeup options in video conferencing | Integration of virtual makeup options in various video conferencing platforms | Desire for enhanced appearance and self-esteem in virtual meetings |
| Beauty filters may have potential risks to mental health | Awareness of potential negative effects on self-esteem | Greater consideration of mental health impacts in design of beauty filters | Balancing desire for improved appearance with mental well-being |