The article discusses the concept of hyper-personalization and its impact on various aspects of society. It highlights the popularity of the Bean Soup trend on TikTok as an example of individualistic culture and the “What About Me Effect” phenomenon. The article explores how American culture has shifted from communal to individualistic over time, with an emphasis on personalization and uniqueness. It also discusses the role of technology, particularly AI, in enabling and accelerating hyper-personalization. The article concludes by discussing the potential benefits and implications of hyper-personalization in various industries, including healthcare, education, and consumerism.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Hyper-personalization of everything | Shift from communal to individualistic culture | More personalized experiences in various industries | Technology enabling customization and consumer expectations |
| Rise of hyper-personalization | Increased personalization in commerce and content | AI models tailored to specific tastes and preferences | Technological advancements and consumer demand |
| Successive technologies increasing personalization | Mass production to mass consumption to digital mass production | More tailored and customized products and services | Advancements in technology and consumer preferences |