During the Covid pandemic, many people purchased air purifiers to keep their homes and offices free of viruses. However, a French company called Neoplants has developed a plant that can clean the air inside homes more effectively. The Neo P1, the company’s first product, can remove as much pollution as 30 regular plants. Unlike traditional air purifiers, the Neo P1 targets volatile organic compounds found in household items that can be harmful to human health. By editing the Pothos plant’s genome, Neoplants created a plant that can metabolize these chemicals and convert them into plant matter. Neoplants aims to create a green and vibrant future where plants are as technologically advanced as our devices.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Plant engineered to clean indoor air | Shift from electric air purifiers to bioengineered plants | Widespread use of bioengineered plants for indoor air purification | Desire for natural and effective air purification |
| Neo P1 removes pollution from air | Combat volatile organic compounds instead of particulate matter | Decreased health risks from indoor pollution | Health concerns and desire for cleaner indoor air |
| Neoplants engineers edited Pothos’ genome | Genetic modification to produce additional enzymes for metabolizing harmful chemicals | Advancements in genetic engineering for plant applications | Technological innovation and desire for effective air purification |
| Neoplants has raised over $20 million | Funding for research and production of engineered plants | Increased investment in bioengineering and indoor air purification | Financial support and market demand |
| Neo P1 priced at $179 | Higher cost compared to regular plants | Potential decrease in cost as technology advances | Initial investment and production costs |
| Neo P1 requires less maintenance | Reduced watering frequency and soil microbiome management | Development of low-maintenance bioengineered plants | Convenience and ease of use |
| Trust in Neoplants’ claims | Reliance on company’s reputation and transparency | Improved verification methods for bioengineered plants | Consumer trust and accountability |
| Aesthetically pleasing air purification | Integration of air purification and home decor | Seamless incorporation of plants into indoor environments | Desire for aesthetically pleasing and functional products |