import re from collections import Counter text = “We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. You can find out more in our privacy policy, and manage your consent at any time. We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. In some cases, data obtained from cookies is shared with third parties for analytics or marketing reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies. These cookies and scripts are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Analytics. These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site. Embedded Videos. These cookies and scripts may be set through our site by external video hosting services like YouTube or Vimeo. They may be used to deliver video content on our website. It’s possible for the video provider to build a profile of your interests and show you relevant adverts on this or other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies or scripts it is possible that embedded video will not function as expected. Marketing. These cookies and scripts may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies and scripts, you will experience less targeted advertising.” def process_text(text): # Remove special characters and convert to lowercase text = re.sub(r’[^a-zA-Z ]’, ‘’, text.lower()) # Split text into words words = text.split() # Count word frequencies word_freqs = Counter(words) # Get the top 10 most frequent words top_keywords = [word for word, count in word_freqs.most_common(10)] return top_keywords KEYWORDS = process_text(text) print(KEYWORDS) THEMES = [‘privacy’, ‘cookies’, ‘analytics’] print(THEMES) summary = “We and our partners use information collected through cookies and similar technologies to improve user experience on our site and for marketing purposes. Users have the option to manage their consent and privacy preferences. Blocking certain types of cookies may affect the site’s functionality. Data obtained from cookies may be shared with third parties for analytics or marketing reasons. Additionally, the site uses cookies and scripts for necessary functions, such as logging in or filling in forms. Analytics cookies and scripts help measure and improve site performance by tracking visits and traffic sources. Embedded videos may be delivered through cookies and scripts, which can personalize content based on user interests. Marketing cookies and scripts enable advertising partners to create user profiles and display relevant ads on other sites. Disabling these cookies and scripts may result in less targeted advertising.” print(“\nSummary:\n” + summary)
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Increasing use of cookies and similar technologies | From limited use to widespread use | Cookies and similar technologies will be used more extensively | Desire for improved user experience and targeted marketing |
| Privacy preferences and consent management | From limited control to more user control | Users will have more control over their privacy preferences and consent management | Growing emphasis on user privacy and data protection |
| Sharing of data obtained from cookies with third parties | From limited sharing to more sharing | More data obtained from cookies will be shared with third parties | Increased demand for analytics and marketing data |
| Necessity of cookies for website functionality | From necessary to optional | Websites will function without the need for cookies | Advancement in website technology and functionality |
| Analytics for measuring and improving site performance | From limited analytics to comprehensive analytics | More accurate measurement and improvement of site performance | Increasing focus on website optimization and user experience |
| Impact of embedded videos on user experience and advertising | From limited impact to significant impact | Embedded videos will play a larger role in user experience and advertising | Growing importance of video content and targeted advertising |
| Targeted advertising based on user profiles | From limited targeting to more personalized targeting | Advertisements will be more relevant and personalized to individual users | Higher demand for effective advertising strategies and improved user engagement |