Zoom is advancing its features by introducing AI avatars that can attend meetings on your behalf. Users will need to record an initial video, which the AI will use to create a digital representation that mimics their appearance and voice. With strict guidelines to prevent misuse, such as deepfakes, the new AI avatars will be part of a paid add-on. Additionally, Zoom aims to enhance productivity by integrating with third-party applications and providing personalized meeting summaries, allowing users to automate tasks while freeing up their time.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Zoom introduces AI avatars for meetings | From attending to sending avatars | Virtual presence replaces physical one | Efficiency in remote work |
| AI avatars communicate information | From manual messaging to automation | Collaboration becomes more streamlined | Increased productivity |
| Digital twins may replace physical attendees | From real to virtual participation | Reduced need for human presence in tasks | Work-life balance enhancement |
| Advanced safety measures for deepfakes | From risky AI use to regulated use | Safer digital interactions and identities | Ethical AI development |
| Integration with third-party productivity tools | From isolated tools to connected apps | Enhanced functionality and user experience | Integration-driven workflows |
| Customization options for AI-generated content | From static to personalized content | Tailored communication aligns with preferences | User personalization demand |